Every secondary school and college student would be given face-to-face careers guidance by a trained adviser under a Labour government.
Labour leader Ed Miliband is expected to announce later today that should his party form the next government every pupil from age 11 will be given structured careers guidance in a bid to offer students a “clearer pathway” to work, training or university.
Under the proposals, schools will be held to account on the quality of the careers advice and programmes they offer.
According to the party, four out of five schools are now deemed to offer inadequate careers guidance, but Labour has promised to overhaul the system to provide young people with better options for later life.
Mr Miliband said the new scheme, which will cost £50m, will provide young people with knowledge needed to succeed in the wider world.
Shadow education secretary Tristram Hunt added: “David Cameron has failed young people. Labour has a better plan, one that will unleash the potential of all young people.
“So if you are a young person, whether you want to pursue gold standard vocational education or a high class academic pathway into work, Labour will make sure that you have the face-to-face guidance early on, so that doors are not closed off to you.”
Labour has also pledged to reverse the coalition’s decision to abolish compulsory work experience for all 14-16-year-olds.