Will this new TV advert solve the teacher recruitment crisis?

The government has just launched a new TV advert in a drive to attract more people into teaching.

The new film featuring real “gifted and passionate” classroom teachers, forms part of the Department for Education’s latest teacher recruitment campaign: Your Future: Their Future.

It premieres on national TV from today and is scheduled to appear in a range of popular slots on ITV (Jonathan Ross), C4 (Gogglebox) and C5 (NCIS) over the next few weeks.

Education secretary Nicky Morgan said: “Great teachers are at the heart of our drive to extend opportunity to every single child. That is why we are focused on attracting more talented people into the profession, to inspire young people, open doors to their future and help prepare them for life in modern Britain.

“Our teacher recruitment campaign: Your Future: Their Future will play a key role in attracting a new generation of passionate and gifted teachers including even more top graduates who will help our children reach their full potential.”

As part of the campaign, the government is offering a new range of bursaries and scholarships for the academic year 2016-17 in key academic subjects to top graduates that train to teach.

There include:

  • £30,000 tax-free bursaries for graduates with a first class degree training to teach physics
  • increased bursaries of up to £25,000 in other EBacc subjects including maths, biology, chemistry, computing, languages and geography
  • continuing the increased funding available to schools offering School Direct (salaried) places in maths and physics to boost starting salaries in these subjects
  • a further 700 tax -free scholarships worth up to £30,000 for physics, and £25,000 for maths, chemistry and computing trainees

But will this new advert from the government help to solve the teaching recruitment crisis? Let us know what you think on Twitter and on Facebook

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